The strongest sale strategy is built before the listing goes live. Pricing, preparation, presentation and timing all work together to shape the market’s response.
I work with sellers to understand the property, the competitive landscape and the likely buyer audience, then build a strategy around those facts rather than relying on a one-size-fits-all approach.
When a property has unusual features, renovation history or questions around layout and use, I’m especially comfortable digging into the details before we decide how to position it.